Unveiling the World of Beauty Influencers: Exploring the Roles and Impact of Social Media’s Beauty Experts

In the age of social media, beauty influencers have taken the world by storm. These individuals have amassed a significant following on platforms such as Instagram, YouTube, and TikTok, where they share their expertise on all things beauty. From makeup tutorials to skincare routines, these influencers have become go-to sources for millions of people seeking guidance on how to enhance their appearance. But who exactly are these beauty influencers, and what role do they play in the world of social media? In this article, we will explore the various types of beauty influencers and the impact they have on their followers and the industry as a whole. Get ready to unveil the world of beauty influencers and discover the power of social media’s beauty experts.

The Emergence of Beauty Influencers in the Digital Age

The Rise of Social Media and its Impact on Beauty Trends

• Social media platforms, such as Instagram and YouTube, have revolutionized the beauty industry by providing a platform for individuals to share their makeup tutorials, product reviews, and beauty tips with a global audience.
• These platforms have enabled the rise of beauty influencers, who have become a significant source of information and inspiration for consumers seeking the latest beauty trends and products.
• The accessibility and affordability of social media have made it possible for individuals to create and share content related to beauty, regardless of their background or expertise.
• This has led to a democratization of the beauty industry, where individuals with diverse experiences and perspectives can share their knowledge and insights with a broader audience.
• Social media has also played a significant role in shaping beauty trends and standards, as influencers and their followers share and popularize new looks and products.
• As a result, beauty influencers have become a crucial force in shaping consumer behavior and driving the beauty industry’s growth.

The Growing Popularity of Beauty Influencers on Platforms like Instagram and YouTube

• The rapid growth of social media platforms such as Instagram and YouTube has played a significant role in the rise of beauty influencers.
• These platforms provide a stage for individuals to showcase their unique styles, tips, and insights to a vast audience.
• With the increasing accessibility of high-quality cameras and editing software, it has become easier for everyday people to produce visually appealing content that resonates with their followers.
• Beauty influencers have taken advantage of this opportunity to create content that not only showcases their personal style but also offers advice, tutorials, and recommendations on various beauty products and techniques.
• As a result, beauty influencers have become a go-to source for individuals seeking inspiration, guidance, and entertainment within the beauty industry.
• Their growing popularity has led to collaborations with brands, sponsored posts, and even the creation of their own beauty lines, further solidifying their position as beauty experts in the digital age.

Understanding the Different Roles of Beauty Influencers

The Product Review and Recommendation Influencer

Product review and recommendation influencers are an essential part of the beauty industry. These influencers focus on reviewing and recommending various beauty products to their followers. They often have a vast knowledge of the products and the industry, which allows them to provide valuable insights and recommendations to their audience.

One of the main roles of a product review and recommendation influencer is to test and review various beauty products. They often receive products from brands for free in exchange for an honest review. These reviews can be in the form of written blog posts, videos, or social media posts. They typically focus on the pros and cons of the product, as well as its effectiveness and overall value.

In addition to reviewing products, these influencers also provide recommendations based on their personal experiences and expertise. They may recommend specific products for certain skin types or concerns, or they may suggest products that are budget-friendly or vegan. Their recommendations can greatly influence their followers’ purchasing decisions, making them a valuable asset to beauty brands.

However, it is important to note that some product review and recommendation influencers may receive compensation for promoting certain products. This can potentially affect the objectivity of their reviews, so it is essential for followers to do their own research and consider multiple sources before making a purchasing decision.

Overall, product review and recommendation influencers play a significant role in the beauty industry by providing valuable insights and recommendations to their followers. Their knowledge and expertise can greatly influence the purchasing decisions of their audience, making them a valuable asset to beauty brands.

The Tutorial and Education Influencer

Beauty influencers are individuals who have garnered a significant following on social media platforms such as Instagram, YouTube, and TikTok, thanks to their expertise in all things beauty. These influencers play various roles in the beauty industry, including that of the tutorial and education influencer.

The tutorial and education influencer is responsible for educating their followers on various beauty techniques, products, and trends. They create content such as tutorials, product reviews, and Q&A sessions that aim to empower their followers to achieve their desired look. These influencers are highly knowledgeable about the latest beauty products and techniques, and they share their expertise with their followers in an engaging and relatable way.

One of the most significant advantages of having a tutorial and education influencer is that they can provide their followers with step-by-step instructions on how to achieve a particular look or style. For example, they may create a tutorial on how to achieve a perfect winged eyeliner or a contoured face. By providing their followers with these tutorials, they can help them save time and money by showing them how to achieve a professional look at home.

Moreover, tutorial and education influencers often collaborate with beauty brands to create sponsored content, where they showcase specific products and share their honest opinions about them. This helps their followers discover new products and make informed purchasing decisions. These influencers are also known to share their favorite products and must-have items, which helps their followers to navigate the vast beauty market and find the best products for their needs.

Another role of the tutorial and education influencer is to keep their followers up-to-date with the latest beauty trends and innovations. They are often the first to know about new products and techniques, and they share this information with their followers, helping them stay ahead of the curve. By sharing their knowledge and expertise, these influencers help their followers feel more confident and knowledgeable about their beauty routine.

In conclusion, the tutorial and education influencer plays a vital role in the beauty industry by educating and empowering their followers. They provide valuable tutorials, product reviews, and trend updates, which help their followers feel more confident and knowledgeable about their beauty routine. Their impact on the beauty industry cannot be overstated, and they will continue to play a significant role in shaping the beauty trends of the future.

The Lifestyle and Aspirational Influencer

Beauty influencers play a significant role in shaping consumer behavior and driving trends in the beauty industry. Among the different types of beauty influencers, the lifestyle and aspirational influencer holds a unique position. These influencers are not limited to a specific niche, but instead focus on showcasing a luxurious and glamorous lifestyle that is often unattainable for the average consumer.

What is a Lifestyle and Aspirational Influencer?

A lifestyle and aspirational influencer is a type of beauty influencer who curates a lifestyle that is often unattainable for the average consumer. These influencers are known for their luxurious and glamorous lifestyles, which they showcase on social media platforms such as Instagram and YouTube. They often have a large following of people who are interested in their lifestyle and the products they use to maintain it.

The Impact of Lifestyle and Aspirational Influencers

Lifestyle and aspirational influencers have a significant impact on consumer behavior and the beauty industry as a whole. They are known for promoting luxury beauty brands and products, and their endorsements can drive sales and increase brand awareness. In addition, their influence can shape consumer preferences and trends in the beauty industry. For example, if a lifestyle and aspirational influencer promotes a specific beauty product or trend, it is likely that their followers will take notice and adopt the same trend or product.

Challenges of Being a Lifestyle and Aspirational Influencer

While being a lifestyle and aspirational influencer can be lucrative, it also comes with its own set of challenges. These influencers must constantly maintain a luxurious and glamorous image, which can be expensive and time-consuming. In addition, they may face criticism for promoting unattainable lifestyles and perpetuating unrealistic beauty standards.

Examples of Lifestyle and Aspirational Influencers

Some examples of lifestyle and aspirational influencers include Emily Ratajkowski, who has a large following on Instagram and promotes luxury beauty brands and products, and Huda Kattan, who is a beauty influencer and entrepreneur who has built a successful beauty empire through her social media platforms.

The Power and Influence of Beauty Influencers

Building Loyal Followings and Creating a Sense of Community

Beauty influencers have an unparalleled ability to build loyal followings, creating a sense of community among their audience. These individuals leverage their personal experiences, expertise, and charisma to engage and inspire others. The power of their influence is evident in the ways they connect with their followers, fostering a sense of belonging and shared interest.

• Authenticity and relatability:
  • Beauty influencers often share their personal stories, struggles, and triumphs, allowing their audience to connect with them on a deeper level.
  • By being authentic and relatable, influencers create a sense of trust and familiarity, which encourages their followers to engage with their content and recommend it to others.
• Empathy and support:
  • Beauty influencers demonstrate empathy towards their audience, understanding the challenges and insecurities that their followers face.
  • By offering support and advice, influencers establish themselves as trusted resources, helping their followers feel empowered and confident in their own beauty journeys.
• Interactive and engaging content:
  • Beauty influencers often interact with their followers through comments, Q&A sessions, and live streams, creating a sense of community around their content.
  • By being responsive and engaging, influencers build a loyal following that is eager to participate in discussions and share their own experiences.
• Encouraging self-expression and individuality:
  • Beauty influencers promote self-expression and individuality, encouraging their followers to embrace their unique beauty and style.
  • By celebrating diversity and promoting self-love, influencers help their followers feel confident in their own skin, fostering a sense of community based on shared values and experiences.

In summary, beauty influencers build loyal followings and create a sense of community by being authentic, empathetic, interactive, and promoting self-expression and individuality. These influencers leverage their personal experiences and expertise to connect with their audience, fostering a sense of belonging and shared interest that drives engagement and loyalty.

Shaping Beauty Standards and Trends

The influence of beauty influencers on social media cannot be overstated. These individuals have the power to shape not only the beauty industry but also societal standards of beauty. In this section, we will explore how beauty influencers shape beauty standards and trends.

• Setting the Bar for Beauty Standards: Beauty influencers often have a large following, which gives them a significant amount of influence over their audience. They can set the bar for what is considered beautiful or attractive, and their followers often look to them for inspiration and guidance. For example, a beauty influencer with a large following who promotes a certain beauty standard may see their followers adopting that standard as well.
• Creating and Promoting Trends: Beauty influencers also have the power to create and promote trends. Whether it’s a new makeup technique, a specific skincare routine, or a particular beauty product, these influencers can make or break a trend. Their followers often look to them for the latest and greatest in beauty, and if they promote a certain trend, it can quickly gain popularity.
• Diversifying Beauty Standards: While beauty influencers do have the power to set beauty standards, they can also use their platform to promote diversity and inclusivity in the beauty industry. By showcasing a wide range of skin tones, body types, and features, beauty influencers can help to broaden societal standards of beauty and promote a more inclusive view of what is considered attractive.

Overall, the influence of beauty influencers on social media cannot be ignored. They have the power to shape beauty standards and trends, and their impact on the industry and society as a whole cannot be underestimated.

Collaborations with Brands and the Economics of Influence

In recent years, beauty influencers have emerged as a significant force in the world of social media. These individuals possess an immense power and influence over their followers, often wielding a tremendous impact on consumer behavior and trends. The rise of beauty influencers has not only revolutionized the way consumers perceive and engage with beauty products but has also transformed the economics of influence within the industry.

One of the primary ways in which beauty influencers exert their power and influence is through collaborations with brands. These collaborations often take the form of sponsored posts, product reviews, and social media campaigns. In such arrangements, brands partner with influencers to promote their products and reach a wider audience. This collaboration not only provides the brand with increased visibility and credibility but also helps the influencer monetize their following and expand their reach.

The economics of influence has evolved significantly in recent years, with beauty influencers emerging as a critical component of many brands’ marketing strategies. According to a study conducted by Influencer Marketing Hub, the global influencer marketing industry is projected to reach a staggering $15 billion by 2022. This growth can be attributed to the increasing popularity of social media platforms and the growing importance of user-generated content in shaping consumer preferences.

Beauty influencers command significant earnings from these collaborations, with some earning six-figure incomes from a single sponsored post. The rates for sponsored content vary depending on factors such as the influencer’s reach, engagement rate, and niche. In addition to sponsored posts, beauty influencers may also receive compensation in the form of free products, discounts, or exclusive access to new launches.

The power and influence of beauty influencers have not gone unnoticed by regulators, who have sought to impose rules and regulations on this rapidly growing industry. In many countries, influencers are required to disclose their sponsored partnerships and provide transparent information about their relationships with brands. These regulations aim to protect consumers from deceptive advertising and ensure that influencers act in the best interests of their followers.

In conclusion, the rise of beauty influencers has significantly impacted the world of social media and the beauty industry as a whole. Through collaborations with brands, these influencers wield a considerable amount of power and influence, shaping consumer behavior and trends. As the industry continues to evolve, it remains to be seen how beauty influencers will adapt and maintain their impact in an ever-changing landscape.

Challenges and Criticisms Surrounding Beauty Influencers

Ethical Concerns and Transparency in Advertising

Beauty influencers, with their extensive reach and persuasive power, have become a force to be reckoned with in the world of advertising. While their endorsements can greatly impact consumer purchasing decisions, there are growing concerns about the ethical implications of their promotional activities.

One major issue is the lack of transparency in advertising. With the blurred lines between organic content and sponsored posts, it can be difficult for followers to discern when an influencer is genuinely recommending a product or merely promoting it for financial gain. This lack of transparency has led to a rise in what is known as “influencer marketing,” where brands pay influencers to promote their products to their followers.

Moreover, there are concerns about the potential manipulation of followers through the use of filters, edits, and edited images. The pressure to maintain an idealized appearance can have negative effects on followers’ self-esteem and body image. Some critics argue that influencers have a responsibility to promote realistic beauty standards and be more mindful of the messages they send to their followers.

To address these concerns, influencers and platforms are beginning to implement new measures to increase transparency in advertising. For example, some influencers now clearly label sponsored posts and disclose their partnerships with brands. Additionally, some platforms are cracking down on false advertising and deceptive practices, ensuring that influencers are held accountable for their promotional activities.

However, it remains to be seen whether these measures will be effective in mitigating the ethical concerns surrounding beauty influencers and their impact on the advertising industry.

The Pressure to Maintain a Perfect Image and its Impact on Mental Health

Beauty influencers are often expected to maintain a perfect image, both in terms of their physical appearance and their online presence. This pressure can have a significant impact on their mental health, leading to anxiety, depression, and other mental health issues.

One of the main reasons for this pressure is the constant need to create content that is visually appealing and engaging. Beauty influencers must always be camera-ready, and they often spend a significant amount of time and money on their appearance. This can be especially challenging for those who struggle with body image issues or who have been subjected to online bullying or harassment.

Furthermore, the pressure to maintain a perfect image can also lead to unrealistic expectations from followers, who may expect beauty influencers to have perfect skin, a perfect body, and a perfect life. This can create a lot of stress and anxiety for influencers, who may feel like they can never measure up to these expectations.

Moreover, the pressure to maintain a perfect image can also impact an influencer’s mental health in more subtle ways. For example, they may feel like they have to constantly perform and put on a happy face, even when they are struggling with personal issues. This can make it difficult for them to be authentic and genuine with their followers, leading to feelings of isolation and loneliness.

In some cases, the pressure to maintain a perfect image can even lead to substance abuse or other unhealthy coping mechanisms. Beauty influencers may turn to drugs or alcohol to cope with the stress and anxiety of their job, or they may engage in dangerous behaviors like excessive dieting or extreme exercise.

Overall, the pressure to maintain a perfect image can have a significant impact on the mental health of beauty influencers. It is important for followers to remember that influencers are real people with real struggles, and that they are not always as perfect as they may seem online. By supporting and uplifting beauty influencers, we can help to create a more positive and healthy environment for everyone involved.

The Future of Beauty Influencers and the Evolution of the Industry

The landscape of beauty influencers is continually evolving, with new trends, platforms, and technologies emerging. To remain relevant and impactful, beauty influencers must adapt to these changes and navigate the challenges that come with them.

One significant challenge facing beauty influencers is the increasing saturation of the market. As more individuals become influencers and the number of beauty content creators grows, it becomes more difficult for any single influencer to stand out. To overcome this challenge, some influencers are focusing on niche markets or specialized areas of beauty, such as natural skincare or vegan makeup. Others are diversifying their content to appeal to a broader audience or branching out into other areas, such as fashion or lifestyle.

Another challenge facing beauty influencers is the rise of artificial intelligence and machine learning algorithms. As these technologies become more advanced, they threaten to replace human influencers with virtual ones. Some beauty brands are already experimenting with virtual influencers, which are computer-generated avatars that can promote products and engage with audiences. While virtual influencers may be more cost-effective and easily controlled, they lack the authenticity and personal connection that human influencers can provide.

In addition to these challenges, beauty influencers must also contend with criticism about their role in perpetuating unrealistic beauty standards and promoting products that may be harmful to consumers. As a result, some influencers are taking a more responsible approach to their content, by promoting body positivity, diversity, and sustainability. They are also being more transparent about their partnerships and sponsorships, to avoid appearing to be promoting products they do not genuinely endorse.

Despite these challenges and criticisms, the future of beauty influencers remains bright. As social media continues to dominate the beauty industry, influencers will play an increasingly important role in shaping consumer trends and preferences. To succeed in this changing landscape, beauty influencers must stay up-to-date with the latest trends and technologies, remain authentic and transparent, and adapt to the evolving needs and desires of their audiences.

The Rise of Diverse Voices and Representation in the Beauty Influencer Space

In recent years, there has been a growing movement towards diversity and representation in the beauty influencer space. With the rise of social media platforms, individuals from various backgrounds and communities have taken to sharing their perspectives and experiences through beauty content. This shift has not only broadened the scope of beauty content but has also allowed for more inclusive and authentic representations of beauty.

Some of the key factors contributing to the rise of diverse voices in the beauty influencer space include:

• The growth of niche platforms: As social media platforms have evolved, so too have the opportunities for niche communities to thrive. This has allowed for the creation of spaces that cater specifically to individuals who may have been overlooked or underrepresented in traditional beauty media.
• The demand for authenticity: With the proliferation of social media, consumers have become increasingly savvy to the power of authentic representation. They are seeking out content creators who reflect their own experiences and perspectives, leading to a greater emphasis on diversity and inclusivity in the beauty influencer space.
• The importance of intersectionality: As conversations around diversity and representation have matured, so too has the understanding of the complexities involved. Beauty influencers from diverse backgrounds are now more likely to address a range of intersecting identities, such as race, gender, sexuality, and ability, leading to a more nuanced understanding of beauty and its impact on different communities.

Overall, the rise of diverse voices and representation in the beauty influencer space is a positive development, as it provides opportunities for underrepresented communities to share their perspectives and experiences. However, it is important to note that there is still much work to be done in terms of ensuring that all voices are truly represented and that inclusivity is not merely a trend or a marketing strategy.

The Impact of Artificial Intelligence and Virtual Influencers

Artificial intelligence (AI) and virtual influencers have become increasingly prevalent in the world of beauty influencers. These virtual influencers are computer-generated images that have been designed to look like real people, but they are not flesh and blood individuals. They are created using sophisticated algorithms and software that allow them to mimic human movements, expressions, and even speech.

The rise of virtual influencers has created a new type of influencer marketing. These virtual influencers can be customized to meet the needs of specific brands and campaigns, making them a highly versatile marketing tool. They can also be used to promote products in a way that is not possible with real-life influencers. For example, a virtual influencer can be used to showcase a product in a way that is not feasible in real life, such as demonstrating the effects of a product on different skin types or ages.

However, the use of virtual influencers has also raised concerns about the authenticity of social media influencers. Many argue that virtual influencers are not genuine, as they are not real people, and their influence is based solely on their appearance and not on their knowledge or expertise. Some argue that virtual influencers are a form of exploitation, as they are not compensated for their work, and they do not have the same rights as real people.

Furthermore, the use of virtual influencers has also raised concerns about the ethics of marketing. Some argue that virtual influencers are a form of manipulation, as they are designed to influence consumers in a way that is not based on reality. Others argue that virtual influencers are a form of deception, as they are not transparent about their true nature.

Despite these concerns, the use of virtual influencers is likely to continue to grow in the world of beauty influencers. As AI technology becomes more advanced, virtual influencers will become more sophisticated, and they will be able to interact with consumers in a way that is more natural and engaging. This will likely lead to even greater influence and impact on consumers, and it will be important for brands and marketers to be aware of these ethical considerations when using virtual influencers in their campaigns.

The Continued Evolution and Significance of Beauty Influencers in the Beauty Industry

Beauty influencers have come a long way since the emergence of social media platforms. From being just another trend, they have now become an integral part of the beauty industry. Their continued evolution and significance in the industry can be seen through the following aspects:

• Increased Consumer Trust: With the rise of beauty influencers, consumers have found a new source of trusted information. The personal relationships that influencers build with their followers create a sense of trust and credibility, leading to a significant impact on purchasing decisions.
• Innovation and Creativity: Beauty influencers are known for their creativity and innovation in the industry. They push boundaries and challenge traditional beauty standards, which leads to the creation of new trends and the introduction of new products.
• Expansion of Beauty Products: The influence of beauty influencers has led to the expansion of beauty products and brands. They have opened up avenues for niche brands and products, which otherwise might not have received mainstream attention.
• Increased Competition: The rise of beauty influencers has also led to increased competition in the industry. Brands now have to compete not only with each other but also with influencers who have built their own personal brands and followings.
• Empowerment of Consumers: Beauty influencers have empowered consumers by providing them with access to information and knowledge. They have made the beauty industry more accessible and democratic, allowing consumers to make informed decisions about their purchases.

In conclusion, the continued evolution and significance of beauty influencers in the beauty industry cannot be overstated. They have changed the way consumers interact with the industry and have had a significant impact on the way brands market and sell their products. As the industry continues to evolve, it is evident that beauty influencers will play an even more significant role in shaping the future of the beauty industry.

The Importance of Holding Beauty Influencers Accountable for their Actions and Messaging

It is essential to hold beauty influencers accountable for their actions and messaging to ensure that they uphold ethical standards and provide accurate information to their followers. With the power to influence millions of people, beauty influencers have a responsibility to use their platforms responsibly. Here are some reasons why holding them accountable is crucial:

1. Promoting Responsible Messaging
   Beauty influencers have a significant impact on the way people perceive beauty standards and trends. They have the power to promote unrealistic beauty ideals or perpetuate harmful practices, such as skin bleaching or using dangerous beauty products. Holding them accountable ensures that they promote responsible messaging that is aligned with ethical and moral values.
2. Preventing Misinformation
   Beauty influencers should be fact-checked and held accountable for providing accurate information to their followers. With so much misinformation circulating on social media, it is crucial to ensure that beauty influencers are providing reliable and credible information that is backed by scientific evidence.
3. Protecting Consumers from Unsafe Products
   Beauty influencers often promote products to their followers, and it is important to ensure that they are not promoting unsafe or harmful products. Holding them accountable for their actions and messaging helps to protect consumers from products that may cause adverse reactions or harm.
4. Encouraging Transparency and Honesty
   Beauty influencers should be transparent and honest about their partnerships, sponsorships, and affiliations with brands. Holding them accountable for their actions and messaging encourages transparency and honesty, which builds trust with their followers and helps to prevent conflicts of interest.
5. Maintaining Ethical Standards
   Beauty influencers should uphold ethical standards and avoid promoting products or practices that are unethical or harmful. Holding them accountable for their actions and messaging helps to maintain ethical standards in the beauty industry and ensures that they are not promoting practices that are harmful to individuals or society as a whole.

In conclusion, holding beauty influencers accountable for their actions and messaging is crucial to ensure that they uphold ethical standards and provide accurate information to their followers. By promoting responsible messaging, preventing misinformation, protecting consumers from unsafe products, encouraging transparency and honesty, and maintaining ethical standards, beauty influencers can use their platforms responsibly and positively impact society.

FAQs

1. What are beauty influencers called?

Answer:

Beauty influencers are individuals who have gained a significant following on social media platforms such as Instagram, YouTube, and TikTok by sharing their knowledge and expertise on all things related to beauty. They are often referred to as beauty influencers, beauty gurus, beauty bloggers, or beauty YouTubers. These individuals have built a reputation for themselves as experts in the beauty industry and have a large following of people who look to them for advice and inspiration on how to look and feel their best.

2. What is the role of beauty influencers?

The role of beauty influencers is to create and share content related to beauty and personal care. This can include makeup tutorials, skincare routines, product reviews, and more. Beauty influencers often use their platforms to share their own personal experiences and knowledge, as well as to showcase new products and trends in the beauty industry. They also often collaborate with brands and companies to create sponsored content and promote products to their followers.

3. How do beauty influencers impact the beauty industry?

Beauty influencers have a significant impact on the beauty industry. They have the power to influence their followers’ purchasing decisions and can help drive sales for brands and products. They also play a role in shaping trends and setting standards for beauty and personal care. Additionally, beauty influencers have the ability to democratize the beauty industry by making expert knowledge and advice accessible to a wider audience. They also often serve as a source of inspiration and empowerment for their followers, helping them to feel more confident and comfortable in their own skin.

4. How do beauty influencers use social media to reach their audience?

Beauty influencers use social media platforms such as Instagram, YouTube, and TikTok to reach their audience. They create and share content in the form of photos, videos, and written posts, which their followers can view and interact with. They also often use hashtags and other tools to make their content more discoverable and to engage with their followers. Additionally, beauty influencers often use social media to collaborate with other influencers and brands, and to promote products and services to their followers.

5. What are some examples of successful beauty influencers?

There are many successful beauty influencers who have built large followings and made a name for themselves in the beauty industry. Some examples include:
* Huda Kattan, founder of the beauty brand Huda Beauty and one of the most followed beauty influencers on Instagram
* NikkieTutorials, a Dutch makeup artist and beauty influencer with over 12 million subscribers on YouTube
* MannyMUA733, a makeup artist and beauty influencer with over 2 million subscribers on YouTube
* Jeffree Star, a beauty influencer and makeup artist with over 15 million subscribers on YouTube
* James Charles, a beauty influencer and makeup artist with over 20 million followers on Instagram
These individuals have built successful careers as beauty influencers and have become known for their expertise and creativity in the beauty industry.

Don’t Trust Tiktok Influencers 😳